Tactical creative is primarily about differentiation of the product in the competitive environment. Therefore, the task is impossible to accomplish without information about how the product is being promoted, and moreover, how the client’s competitors promote similar products.
We constantly improve traditional communication instruments and are getting away from stereotypical practices widely used in the specific market, that often prove ineffective. This guarantees effectiveness of the creative solutions suggested by WCP Communications.
Tactical creative aims at increasing efficiency of existing traditional marketing instruments used by the customer. Therefore the work should take into account opinions and wishes of the client.
All the information above can be accumulated by compiling a special creative brief, which is completed by the WCP Communications Team.
Creative approach to design lies in development of original trademark, corporate style, packaging, nonstandard printed materials and souvenirs.
Creative approach to direct advertising is characterized by profound search and development of highly effective creative ideas for conducting advertising campaign using any vehicle. WCP Communications’ scope of activities here is extremely wide, ranging from creating an advertising slogan, text or scenario, to developing large-scale advertising campaigns.
Creative approach to direct marketing implies search of unique ideas enabling one to conduct effective campaign, e.g. nontraditional messages, nonstandard inserts, bonuses, gifts, mailing design, and the texts of the letters.
Creative approach to Public Relations is in development of nonstandard solutions in PR sphere. WCP Communications has a lot to offer here, starting with writing press-releases, development of press-conference scenario, presentation or unique newsbreaks creation, ending with elaboration of the concept of a large-scale PR campaign.
Creative approach implies development of nontraditional creative solutions, events and scenarios to promote goods and services using Sales Promotion tools.
Creative approach to Special Events lies in development of memorable nonstandard solutions and concepts of public events and activities; scenarios of inviting the guests, conducting presentations, games, contests, entertaining activities.
Creative approach to P.O.S. is in creating and placing advertisements at the points of sales, which help the audience to remember the product in future and differentiate it from the similar products of the competitors.
Creative approach to Internet activities implies development of new forms of communication based on Internet-technology. Open-minded attitude to interactive communication, backed up by modern html- and flash-technologies; creation of the concepts and design of the websites, ideas and design of Internet-banners, development and organization of non-standard e-mailing and online-conferences, as well as e-commerce campaigns.